Band-Aid | Because stuff happens
Problem: There are too many competitors and the brand is losing its space for cheaper products in the market.
Solution: BAND-AID is there for you through all life boo-boos.
Approach: To strengthen our ties with customers and create a loyal clientele. A campaign where Band-Aid will step up reminding people why Adhesive Bandages are commonly known as Band-Aids.
Medium: Print, Ambient, OOH
Awards: Academy of Art University, Spring Show - 2022