Airbnb
Problem
There are too many competitors and the brand is losing its space for cheaper products in the market.
Solution
BAND-AID is there for you through all life boo-boos.
Approach
To strengthen our ties with customers and create a loyal clientele. A campaign where Band-Aid will step up reminding people why Adhesive Bandages are commonly known as Band-Aids.
Medium
Ambient
OOH
Awards
Academy of Art University, Spring Show
2022
